1st Apr 2012<\/p>\n
Sanrio Taps Lauren Faust for Hello Kitty and Friends Reboot.<\/p>\n
Sanrio\u2019s \u00a0Brony Play?<\/p>\n
In a surprising press release\u00a0 \u00a0Shintaro Tsuji standing aside with Janet Hsu, \u00a0Sanrio \u00a0first Female\u00a0 COO for\u00a0 it US. \u00a0subsidiary announces the tapping Lauren Faust to Reboot Hello Kitty and Friends\u00a0 currently shopped to Viacom. Miss Faust, known for her work on Power Puff Girls, Foster\u2019s Home for Imaginary Friends and My Little Pony Friendship Is Magic, will serve as Chief Executive for the New Adventurers of Hello Kitty and Friends.<\/p>\n
Some in the animation world are surprised by the news yet information leaked Sanrio\u2019s corporate office hint the reason is the wildly success of My Little Pony especially among its most unlikely demographic: 15 to 30 year old men who are fans of My Little Pony. One executives speaking on condition he remains anonymous, say Sanrio has been studying Hasbro and it response to the male demographic. We covet the untapped men\u2019s market and feel Sanrio can do a far superior \u00a0\u00a0job of reaching males with Hello Kitty than the Ponies. \u00a0If indications show a building a similar male fan base, Sanrio is better in a position to respond. \u00a0Sanrio can have a male line in Sanrio stores within four months and leverage our strength and expertise \u00a0\u00a0in collaborations with popular men\u2019s retail lines, for example a collaboration with Nike. \u00a0A Japanese blog, Nandesuka carries the same message.<\/p>\n
Could a Hello Kitty X MY Little Pony be in the cards?<\/p>\n
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About SANRIO<\/p>\n
SANRIO, best known for global icon Hello Kitty\u00ae and home to many more endearing characters including Chococat\u00ae, My Melody\u00ae, and Keroppi\u00ae, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile\u00ae” philosophy – that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 95 Sanrio boutiques. For more information, please visit www.sanrio.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
1st Apr 2012 Sanrio Taps Lauren Faust for Hello Kitty and Friends Reboot. Sanrio\u2019s \u00a0Brony Play? In a surprising press release\u00a0 \u00a0Shintaro Tsuji standing aside with Janet Hsu, \u00a0Sanrio \u00a0first Female\u00a0 COO for\u00a0 it US. \u00a0subsidiary announces the tapping Lauren … Continue reading