It been reported the Toys R Us are shutting down all their stores, even though and investor as trying to buy up the stores.\u00a0 The short answer what went wrong is\u00a0 in a down trending\u00a0 market, Toys R Us decided to go private and\u00a0 over leveraged\u00a0 its self with debt\u00a0 used\u00a0 in the\u00a0 buyback\u00a0 The problem with leveraged buy outs is they do not work. Toys R Us soon found itself unable to service it debt and eventually went bankrupt.<\/p>\n
One may ask what does this have to do with Sanrio and Hello Kitty.\u00a0 Toy R US has to do with Sanrio grand plan to rely big box stores, post closing all of their retail stores. The plan worked for a while, big box retail stores like Target, Best buy had carried Hello Kitty items, that is until the retails stores dropped Sanrio and gave the shelf space to the next big thing.\u00a0 That left Toys R Us as the only reliable seller of Hello Kitty, even though\u00a0\u00a0 I felt it was a lower quality that what Sanrio stores carried.\u00a0 Now with the sinking of Toys R Us where that leaves Sanrio in the United States? Perhaps Sanrio can admit they made a huge mistake.<\/p>\n","protected":false},"excerpt":{"rendered":"
It been reported the Toys R Us are shutting down all their stores, even though and investor as trying to buy up the stores.\u00a0 The short answer what went wrong is\u00a0 in a down trending\u00a0 market, Toys R Us decided … Continue reading