For those have not heard the news,\u00a0 Shintaro Tsuji, the owner, founder and driving force of Sanrio\u00a0 has stepped down as CEO and handed\u00a0 resigns to his grandson. Tomokuni Tsuji.<\/p>\n
We have a lot to\u00a0 thank\u00a0 Mr. Tsuji for, but I feel the time for new blood has come, especially the missteps Sanrio took in closing down US retail business<\/a> and over relied on big box stores like Target , Best Buy and Toys r Us to carry the load.\u00a0 The\u00a0 plan worked for a while until Target and Best Buy gave\u00a0 Hello Kitty the boot and\u00a0 replaced her with the next big thing. (out Hello Kitty: in Monster High.) In addition, the bankruptcy and liquidation of Toys r Us in the US did not help and poor service for Sanrio.com<\/p>\n <\/p>\n NPR Story<\/a><\/p>\n Asahi Times Story<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" For those have not heard the news,\u00a0 Shintaro Tsuji, the owner, founder and driving force of Sanrio\u00a0 has stepped down as CEO and handed\u00a0 resigns to his grandson. Tomokuni Tsuji. We have a lot to\u00a0 thank\u00a0 Mr. Tsuji for, but … Continue reading