There is\u00a0 a \u00a0buzz about \u00a0Super Bowl 2014 ads and a bit of controversy is brewing about Intuit\u2019s \u00a0ad a contest\u00a0 and choosing \u00a0of GodieBlox as\u00a0 winner of a 4 million dollar Super Bowl\u00a0 spot . GodieBlox is the maker of builder toys aimed at girls; it mission as the owner says is to \u00a0\u00a0shake-up the pink isle. The media is gushing over the as a counterpart to media male dominated ads and girl power. I feel like the little boy in the Emperor’s New Clothes. Is\u00a0 Goldieblox doing\u00a0 girls\u00a0 a favor\u00a0 by creating\u00a0 a separate\u00a0 toys\u00a0 for them\u00a0 but \u00a0I need to go father \u00a0and ask \u00a0is even beneficial to shove STEM at girls who may chose a different path. Is it beneficial to make girls pawns of an ill thought out and ridiculous war on gender?\u00a0 Is it beneficial to\u00a0 tell girls pink is uncool.\u00a0 I would\u00a0 say no to each part\u00a0 because imposing so called gender neutrality is \u00a0causing more harm than good and furthermore,\u00a0 what\u00a0 if\u00a0 a boy want to play\u00a0 with GoldieBlox kits or a girl\u00a0 want a pink Hello Kitty are we going to say no?<\/p>\n
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The very idea that girls need their own toy to push them towards creativity reeks of feminist illogic and sexism.\u00a0\u00a0 I find the whole thing as hypocritical as take your daughters to work. On one side they want gender neutrality but turn around the next and appeal to gender separation. GoldieBlox make no bone they want to appeal to girls and in way girls by the way of gender, understand via storytelling. \u00a0Not to mention the kit and the commercial Super Bowl ads scream boys need not to apply.<\/p>\n
Another problem Goldieblox and the quest for so called gender neutrality is the possibility of stigmatizing young girls, by making choices of being girly or feminine seem abnormal. \u00a0The unintended consequences could be stigmatizing and looking down girls who want to girly princesses and like pink.\u00a0 What if a girl decides not to pursue a STEM degree and want to be a mother? The problem is Goldiebox and Gender neutrality activist\u00a0\u00a0 impose a one size solution on all girl and in a way on \u00a0all boys. I am a fan of Hello Kitty and I like to answer Hello related questions on Yahoo Questions.\u00a0 While I do not answer them, I notice a trend of young from 13 to 17 having anxieties over and wonder if it normal for them to like girlish things, and hello kitty. \u00a0I wonder if the girl empowerment movement on side wants to give the freedom to be more than a girl but in contradiction prohibit the freedom of just being girls if they chose so.<\/p>\n
There are far and undeniable truths \u00a0\u00a0\u00a0how male and female minds are wired differently. Even when gender specific items are swapped: giving a boy a girl toy and a girl a boy toy, children will play with them differently. As a couple fond out the hard way when they gave their boy a doll and girl a few cars, the by used the doll as a play gun and the girl nurtured the cars.\u00a0 I see the same differences between the sexes\u00a0 \u00a0as a guy who is a fan of Hell o Kitty and a brony. \u00a0On a site dedicated to Hello Kitty dominated by females\u00a0 \u00a0much of the interest \u00a0\u00a0is on acquisition of Hello Kitty \/ Sanrio.\u00a0 If there is any meeting of fans it often in small intimate groups.\u00a0 \u00a0Contrast this to the Brony phenomenon of young and older men liking My Little Pony, \u00a0a show made for girls. I do not think these men are in touch of feminine side but put a masculine touch to media design for girls by the creativity and desire to share their fan experiences in mass like a sporting event. Before Bronies came on the scene there were My Little Pony cons and fans\u00a0 \u00a0but it was mostly small sales shows. Mass gathering of thousands fans like Broycon NY and Everfree Northwest never existed.<\/p>\n
While I believe\u00a0\u00a0 Godieblox has good intentions but the generalizations and unintended damages reminds us that the road to hell is paved with good intentions.\u00a0\u00a0\u00a0 I can see where children can explore outside their gender but \u00a0be comfortable with their given gender identity and adults\u00a0 must not impose their misguided ideas of gender indent less they case unnecessary confusion and anxiety and other emotional issues. A girl my chose to be a scientist or engineer or just a pink loving princess, it should be her choice.\u00a0 Let boy be boy and girls be girls.<\/p>\n
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There is\u00a0 a \u00a0buzz about \u00a0Super Bowl 2014 ads and a bit of controversy is brewing about Intuit\u2019s \u00a0ad a contest\u00a0 and choosing \u00a0of GodieBlox as\u00a0 winner of a 4 million dollar Super Bowl\u00a0 spot . GodieBlox is the maker … Continue reading