First buy  plush at regular or discount.  I got the one on ht bottom at %60 off during the closeout sale normally $120 to $85 respectfully. Put it a bag  with a bow.  That makes it look expensive. Next miss-measure it by including the feet;  therefore , making a 24 inch plush look like  an 30” plush. I have a post how to correctly  measure  a Sanrio Plush.  Finally jack up the plush  price and roll in the cash.

This really gets to me. eBay is no longer  a reliable place to purchase Sanrio Items due in part of  changes to sellers policies that force out small sellers.