There been a few times where Sanrio had ventured into the men market. There was the 2007 Hello Kitty for men line in Japan. A few years back Sanrio produced the Hello Kitty X Kiss and Hello Kitty X Street Fighter in Men’s and Women’s sizes. Now, it look like Hello Kitty ready to pounce back into the market with the Hello Kitty Men Project.
From the Japanese site:
Message from Hello Kitty
kept you waiting your boy.
Everyone boy, Hello!
Is Kitty. Until now, I have got to love a lot of girls but you know, it was thought for a long time. And not just a girl, and the need is also for the boy. So, I am for the first time. To create a kitty for boys, HELLO KITTY MEN Project! The first exhibition of T-shirt made in conjunction with designer’s. Right, cool huh? In the future, to deliver more and more the shape of a new kitty. I been looking forward to. HELLO KITTY MEN Project Start!
(edited bad Goggle translation)
I hope this time Sanrio Sanrio sell the items in the US.
Of course Hello KItty has one more thing going for her: nobody thought in 2007, a show about ponies, for little girls, would appeal to grown men.