While refuting a bad post I did a better job, in my opinion or pointing out the differences between Male Brony and Furry fans and Female Hello Kitty fans. We guly like to do thins in mas while women go shopping with friends.
It depends on How you cook the number
“Okay, we have a question for you. How many of you personally know someone who’s fallen under the spell of Sanrio? We’re guessing, quite a lot. The sheer number of characters the company has come up with during its 54-year history is truly amazing, not to mention the immense appeal and popularity some of these characters enjoy across the world. Even if you’re not a passionate fan, if you have even a remote fondness for anything kawaii, then you’re bound to have a favorite Sanrio character, which is why Sanrio has a popularity poll for its characters each year, called the Sanrio Character Ranking.”
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We finally get word from Sanrio what going on:
“Sanrio Co., (8136) maker and licenser of Hello Kitty goods, plunged in Tokyo trading after analysts including Sho Kawano at Goldman Sachs Group Inc. cut targets for the company, citing a waning outlook for U.S. sales.”
“Kawano at Goldman lowered the estimate for operating profit in the year ending March by 7 percent, citing costs related to the company’s shift back to merchandise sales from a focus on licensing. Sanrio founder Shintaro Tsuji had previously sought to reduce the reliance on marketing Hello Kitty goods by licensing character rights to companies that make different items based on them.”
My Retort:
As a male fan who shops at Sanrio until it closed, the problem is, what’s licensing to us when there noting to buy and nowhere to shop except Sanrio.com . They closing all their US stores, and I do not think big box stores will take up the slack. There are other things they could had done; they could sell other charters like marketing Chococcat and Batz Maru to the males. If I was the CEO I would work The Hub and get Lauren Faust to reboot Hello Kitty and Friends. It worked for Hasbro, if Guys ie Bronies can like My Little Pony they can like Hello Kitty but unlike Hasbro, Sanrio wants the male market with the female market. Sanrio shot themselves in the foot.
While I do not sell much Hello Kitty Items on the net, I noticed many of my sales of other items were dropping off. The problem is EBay has instituted a new Detail Sellers Rating (DSR) and the new Search algorithm, Cassini that rewards large institutional sellers and knock-off Chinese goods but hurt small and casual sellers. In the past both large and small casual sellers were treated equally on EBay. This system penalizes the casual market to the determent to sellers and collectable buyers alike.