There is a buzz about Super Bowl 2014 ads and a bit of controversy is brewing about Intuit’s ad a contest and choosing of GodieBlox as winner of a 4 million dollar Super Bowl spot . GodieBlox is the maker of builder toys aimed at girls; it mission as the owner says is to shake-up the pink isle. The media is gushing over the as a counterpart to media male dominated ads and girl power. I feel like the little boy in the Emperor’s New Clothes. Is Goldieblox doing girls a favor by creating a separate toys for them but I need to go father and ask is even beneficial to shove STEM at girls who may chose a different path. Is it beneficial to make girls pawns of an ill thought out and ridiculous war on gender? Is it beneficial to tell girls pink is uncool. I would say no to each part because imposing so called gender neutrality is causing more harm than good and furthermore, what if a boy want to play with GoldieBlox kits or a girl want a pink Hello Kitty are we going to say no?
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