Hello Kitty Rolls Out the Barrel

Japan’s Sanrio Co. has licensed her image to a Taiwanese beverage company to produce a range of fruit-flavored beers for the Chinese and Taiwanese markets. The best way I can describe it is the “beer’ a form of hard malt beverage rather that beer in my opinion.  If one thinks they are going to get hammered, the beer is only going to have a AV. of 2.3%.  One again there an offhand quip how Sanrio is marketing alcohol underage persons, but totally ignorant that Sanrio intends to market to Young Adult Women since the mid 1980’s and now men. 


Read more: http://newsfeed.time.com/2013/09/13/purr-me-a-hello-kitty-cartoon-cat-sells-beer-in-asia/#ixzz2ewTLyMG7