Are we helping feminist by Liking Hello Kitty

While zipping through my friends I found and interesting post leading to an article My Little Feminist: Cartoons are Magic.

“My Little Pony: Friendship is Magic has done more for the cause of feminism than any writer, artist, theorist, activist, or anything or anyone else in the Last Ten. Years”
“There’s one cause that feminists have never really managed to achieve, though. One victory that has ever eluded us.

And that is the cause of making girl stuff cool, too. In particular, the cause of making girl stuff cool without simply reinforcing particular gender roles for women. After all, it’s difficult to say, “Cooking can be really fun,” when there are people seemingly crouched by (in? under?) the eves ready to bellow, “…Because women belong in the kitchen!”” 

http://stormingtheivorytower.blogspot.com/2012/01/my-little-feminist-cartoons-are-magic.html?spref=fb 

While the article applies to My Little Pony Friendship is Magic I wonder how the same can be applied to we male fans of Hello Kitty, are we helping the cause of hello Kitty. There is one huge caveat with the feminist argument as pointed by one poster: certain radical feminist rejection of expressions of femininity. Many other feminists would disagree. A good example is  

“The absence of Hello Kitty’s mouth is a prime example of the oppressed, docile, and obedient female, a stigma that has been explored by many feminist scholars”  

The view above is pure rubbish as Yuko Yamaguchi points out. 

Why doesn’t Hello Kitty have a mouth?
Sandi Saksena, Dubai
It’s so that people who look at her can project their own feelings onto her face, because she has an expressionless face. Kitty looks happy when people are happy. She looks sad when they are sad. For this psychological reason, we thought she shouldn’t be tied to any emotion — and that’s why she doesn’t have a mouth.

Read more: http://www.time.com/time/magazine/article/0,9171,1834451,00.html#ixzz1jVvoByMV

Of Kittylers and Bronies.

First off More evidence that male fans exist. 

Antonio Garay drives a ‘Hello, Kitty’ Smartcar

http://www.cbssports.com/mcc/blogs/entry/22475988/32386215
This got me thinking about bronies; for those who have not a clue, a Bronies are older fans of My Little Pony Friendship is Magic. Most of these fans are male but a few are female. The word Bronies, as the call themselves, is a conjunction of Bro and Pony. What fascinates me how in just one year this fandom has gone from a show aimed to selling My Little Pony to five to seven year old girls, to a worldwide phenomenon. There are websites like Equestria Daily to various meets around the world. The credit goes to Hasbro and Lauren Faust creating a kid show with intelligence.
Now as a male fan of Hello Kitty, there are similarities as we men are fans of a character mainly marketed to women and children. The question is how can Sanrio find its hook and make Hello Kitty popular, as My Little Pony Friendship is Magic. There the foundation for male kitty fandom in an article 10 Questions for Yuko Yamaguchi, as reported by Time magazine:

“What will Hello Kitty be doing in 10 years?
Catherine G. Pilie, Covington, La.
In 10 years’ time, everybody around the world will know her. Also, the number of male and female fans will be the same. Men who are still reluctant to be seen with Kitty in public today might be wearing Hello Kitty boxers. But they will eventually stop being shy and will show off Kitty proudly. “

Read more: http://www.time.com/time/magazine/article/0,9171,1834451,00.html#ixzz1aGzW8ycG

Sanrio would love to have a breakthrough with male fans. While Hasbro is doing fine with the gift that was dropped into their lap, I never felt Hasbro does not have very much experience dealing with something outside their demographic. Sanrio is strong suite is collaborations. If suddenly, there was an up tick of male Hello Kitty fans, Sanrio would respond with collaboration with a young male clothing line and if these new fans start visiting Sanrio stores like Toys R Us for MLP items, Sanrio would have an male line of items on the store, within months. Male hello kitty fan would not need to make an appeal to Sanrio like bronies had to with Hasbro.

Of course, it would have to be a different way to attract male fans; they could reboot Hello Kitty and Friends, a la Lauren Faust., The problem I do not see her or any other

Americacreative type navigating your typical top down manage style of a Japanese corporation like Sanrio. Then again if lightning to strike twice creating a male Kitty fandom, I’ll be there to guild new male fans of the cute one.

 

Three Years Ago

While visiting Hello Kitty Hell page in 2008 I left a comment on his web page I wrote:

“#66 Comment from Itakethefith
Time: June 22, 2008, 9:46 pm

I feel sorry for you and your tolerance speaks of your compassion and charter.
I am a male furry fan, my Hello Kitty Hell is knowing I can’t really tell anybody I like Hello Kitty plushies . I Finlay succumbed to the cuteness and bought a 20? Hello Kitty Plush to add to my plushie collection. I do not see it going any further. I wonder there are some similarities between Hello Kitty and Furry fans.
Keep up the good work.”

Update: I was wrong, I did not know how much she would take over my life.

In August 2008 I joined Hello Kitty Junkies. I had to confess I was not sure I would be accepted or immediately drummed out. I was afraid ether the mostly female members would think a guy who like Hello Kitty had alterer motives or was just creepy. I was soon relieved to find my fears were unfounded.

Three years and loving it.

PS. Congrats to Hello Kitty Junkies for reaching their 5000 member.

This Too Shall Pass

 Last post I was bogging about Erik Epperson, a 22 year old man why was arrested for traveling to California to engage in sexual contact with a 14 year old minor.  What is alarming to this male Hello Kitty fan is the statement:

“When interviewed by police, Epperson allegedly claimed that he could not find girls older than 18 to date because of his own “15-year-old girl personality” and love of cute things, such as Hello Kitty, a Japanese-designed fictional character.”

At first I was hoping this would be just a sick hoax but new we have confirmation here and here.

My mind  is going into overdrive worrying about how others may look at me. I wonder will other look at me with suspicion when  I walk down the street with my Hello Kitty backpack. Then I had to putt ideas form my own furry experiences. The I dove into my own experiences as a furry.  We in the fandom do have our share of black sheep. There was the spat over Alan David Berlin A  fur that was caught soliciting a minor for sex. While there was controversy and the threat of pinning  furries are molesters by mundanes ; eventually controversy died down and the furry community went on with life. The same with Mr. Epperson. We male Hello Kitty fans would have very little  to worry about.

This Too Shall Pass

 

Ps. Perhaps Mr Epperson will become Alan David Berlin prison (roommate)